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Delivery man faces friendly dog in lion costume standing at the door as he makes a delivery in Momentum Insure Science of Safety TV commercial.

The Science of Safety

At Momentum Insure, we strive to offer certainty for what matters most, when it matters most – keeping you and your loved ones safe. To help you be and feel safe, we've got 3 proactive safety pillars to instil a sense of confidence that will enable you on your success journey.

  • Personal safety: Protecting you and those you hold dear, wherever you are.
  • Road safety: Keeping you and your loved ones safe on the road.
  • Safety at home: Keeping your most precious things safe, even when you aren't home.

Understanding Momentum's Science of Safety

Feeling safe is both a reality and a feeling

Human behaviour is seldom rational because people are strongly driven by emotions. Our response to a person, place, or situation is often as much about our emotional state as it is our rational one, sometimes even more so. It’s important for us to acknowledge and understand human behaviour. We’ve learnt that our clients need to feel safe, and only then will their concern convert into confidence.

The Science of Safety is about deep diving into human behaviour, to uncover what converts a state of being into a state of feeling.

*Research shows that more than 70% of South Africans feel unsafe most of the time, and that safety is both a reality and a feeling. As a result, 1 in 4 people suffer from anxiety and depression. Now more than ever, South Africans need a sense of certainty.

*Research conducted in partnership with the University of South Africa (UNISA).

Understanding The Science of Safety

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Feeling safe is both a reality and a feeling

Human behaviour is seldom rational because people are strongly driven by emotions. Our response to a person, place, or situation is often as much about our emotional state as it is our rational one, sometimes even more so. It’s important for us to acknowledge and understand human behaviour. We’ve learnt that our clients need to feel safe, and only then will their concern convert into confidence.

The Science of Safety is about deep diving into human behaviour, to uncover what converts a state of being into a state of feeling.

*Research shows that more than 70% of South Africans feel unsafe most of the time, and that safety is both a reality and a feeling. As a result, 1 in 4 people suffer from anxiety and depression. Now more than ever, South Africans need a sense of certainty.

*Research conducted in partnership with the University of South Africa (UNISA).

MOMENTUM INSURE CURRENT TV ADS

A state of feeling safe

Lionbrador TV ad

Choose a more reliable way to upgrade your home safety to keep your most precious things safe.

Lego TV ad

There’s no substitute for the feeling of safety. Cunningly devised safety measures don’t provide real safety. Rather trust in an insurer that takes your personal safety seriously.

Mannequin TV ad

This TV ad showcases some of the not-so-scientific DIY home security measures we take to keep safe.

Safety tips to keep you safe

Knowledge is a key component in making us feel safe because it has the power to equip us with the tools we need to navigate life’s challenges from an informed perspective.

Tips to avoid a “relay attack” on your car

Newer models of SUVs that have keyless entry and ignition technology are being targeted by syndicates using a method known as “relay attack”. We give you 3 valuable tips that can prevent this from happening to you.

Safety tips when using a generator

With load shedding remaining a part of our lives for the foreseeable future, we’d like to provide a few safety tips when using a generator so that you, your family, and your possessions are kept safe.


Momentum Safety Alert in action
Gugu’s story

Gugu’s accident landed her in a ditch on the side of the road on the N1 highway. She immediately activated Momentum’s Safety Alert panic button on the Momentum App to help her out of a stressful situation. View the article to see how
Gugu’s story ends.

Protect yourself and your business' corporate data

Because more people are accessing corporate data remotely, the risk of cyber threats to corporate and customer data is growing. Learn about the tactics used by cybercriminals so you can protect yourself and your business.

5 tips to keep yourself and your possessions safe in rainy weather

We can do to avoid nasty accidents in a downpour, like a leak in your house, that could drain your wallet.



Safety rewards and benefits

Our safety features ensure you feel safe and ignites confidence on your journey to success.

Safety Returns

Earn up to 30% cash back on your premiums every year, even if you claim. Rewards are based on your Safety Score, the number of Safe DayzTM earned, activation of Safety Alert, and other safety features that keep you and your family safe.

Safety Alert

Sometimes the person you want to keep safe isn't you. Safety Alert is a free panic button feature on the Momentum App that you can easily activate to use. We don't only keep you safe, but we keep the people you love safe too.

Momentum Assist

We’re all about keeping you safe. That is why you can also get 24/7/365 roadside assistance, home assistance, and medical and legal assistance in any emergency, anywhere in South Africa.

Need short-term insurance cover?

Get an insurance quote and save

Contact Momentum Insure

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Available 24 hours a day, 7 days a week, 365 days a year.

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Business hours are Monday to Friday from 08:00 to 18:00. Saturdays from 08:00 to 13:00. Closed on Sundays and public holidays.

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Business hours are Monday to Friday from 08:00 to 17:00. Saturdays from 08:00 to 13:00. Closed on Sundays and public holidays.

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