The Science of Safety
At Momentum Insure, we strive to offer certainty for what matters most, when it matters most – keeping you and your loved ones safe. To help you be and feel safe, we've got 3 proactive safety pillars to instil a sense of confidence that will enable you on your success journey.
- Personal safety: Protecting you and those you hold dear, wherever you are.
- Road safety: Keeping you and your loved ones safe on the road.
- Safety at home: Keeping your most precious things safe, even when you aren't home.
Understanding Momentum's Science of Safety
Feeling safe is both a reality and a feeling
Human behaviour is seldom rational because people are strongly driven by emotions. Our response to a person, place, or situation is often as much about our emotional state as it is our rational one, sometimes even more so. It’s important for us to acknowledge and understand human behaviour. We’ve learnt that our clients need to feel safe, and only then will their concern convert into confidence.
The Science of Safety is about deep diving into human behaviour, to uncover what converts a state of being into a state of feeling.
*Research shows that more than 70% of South Africans feel unsafe most of the time, and that safety is both a reality and a feeling. As a result, 1 in 4 people suffer from anxiety and depression. Now more than ever, South Africans need a sense of certainty.
*Research conducted in partnership with the University of South Africa (UNISA).
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Understanding Momentum's Science of Safety
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Feeling safe is both a reality and a feeling
Human behaviour is seldom rational because people are strongly driven by emotions. Our response to a person, place, or situation is often as much about our emotional state as it is our rational one, sometimes even more so. It’s important for us to acknowledge and understand human behaviour. We’ve learnt that our clients need to feel safe, and only then will their concern convert into confidence.
The Science of Safety is about deep diving into human behaviour, to uncover what converts a state of being into a state of feeling.
*Research shows that more than 70% of South Africans feel unsafe most of the time, and that safety is both a reality and a feeling. As a result, 1 in 4 people suffer from anxiety and depression. Now more than ever, South Africans need a sense of certainty.
*Research conducted in partnership with the University of South Africa (UNISA).
MOMENTUM INSURE CURRENT TV ADS
A state of feeling safe
Lionbrador TV ad
Choose a more reliable way to upgrade your home safety to keep your most precious things safe.
Lego TV ad
There’s no substitute for the feeling of safety. Cunningly devised safety measures don’t provide real safety. Rather trust in an insurer that takes your personal safety seriously.
Mannequin TV ad
This TV ad showcases some of the not-so-scientific DIY home security measures we take to keep safe.
Safety tips to keep you safe
Knowledge is a key component in making us feel safe because it has the power to equip us with the tools we need to navigate life’s challenges from an informed perspective.
Safety rewards and benefits
Our safety features ensure you feel safe and ignites confidence on your journey to success.