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Momentum’s sponsorships

“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.”- Nelson Mandela

At Momentum, we are a proud sponsor of sports and are inspired by the feats of sportspersons. That's why we want to see them succeed. Our sports sponsorships are aligned to help our ambassadors and partners by providing them with #AdviceForSuccess and funding that will enable them to achieve their goals and thrive in their chosen fields.

Our sporting ambassadors

Much like success in sport, success in life means tapping into the power of teamwork and creating spaces that allow sportswomen to express their world class ability. This is why we have partnered with our ambassadors to help them excel on their journey to success.

Saray Khumalo

Saray is the first black African woman to reach the summit of Mount Everest in May 2019. She never gave up on her goal. It took 4 attempts before Saray reached the summit of Mount Everest. “It always seems impossible until it’s done” – Nelson Mandela.

These powerful words resonate with Saray who believes that no one gets to the top of the world without taking action. To her breaking barriers means that, instead of settling for the status quo, being resilient and finding a way to move forward was the key to achieving the goal.


Cheslin Kolbe

Cheslin Kolbe

Cheslin Kolbe is a Springbok player who is best known for his speed, agility, power and strength on the field. Despite a challenging background, Cheslin’s desire to prove everyone wrong has fuelled his journey. He has beat the odds proving that the “underdog” can win. Cheslin's Kolbe the modern-day example of how you can accomplish anything you put your mind to, no matter what your physical short beings? may appear to be.

“Don't limit yourself. Many people limit themselves to what they think they can do; you can go as far as your mind lets you. What you believe, remember you can achieve”.

Momentum shatters the barriers that women athletes face

Sponsoring professional women's sporting teams is one of the fastest ways to shatter the many barriers sportswomen are facing. In 2020, women athletes got 4% of the worldwide sports media coverage. Consequently, women still receive only a tiny part of global sponsorship deals. The media can challenge these norms, promoting a balanced range of men's and women's sports and a fair portrayal of sportspeople.

When you watch, the game changes. Momentum wants to take this opportunity to bring awareness to this sponsorship gap and encourage every citizen, potential sponsor, and institution to get behind women's sports and elevate their impact in the world of sport. When you watch, the game changes. Momentum wants to take this opportunity to bring awareness to this sponsorship gap and encourage every citizen, sponsor, and institution to get behind women's sports and elevate their impact in the world of sport.

A white woman sitting down facing forward.

Momentum Proteas Women

Momentum Proteas Women

As a brand committed to supporting women to own their success, Momentum has contributed to the professional advancement of women cricketers at the highest level over the past 7 years. Our sponsorship has resulted in more women cricketers becoming contracted professional players on the global “field”.

Momentum became the first significant sponsor of the Momentum Protea’s women’s cricket team in 2013 because, as a brand, we’re committed to supporting women to own their success.

Momentum has contributed to the professional advancement of women cricketers at the highest level, resulting in more women cricketers becoming contracted professional players on the global “field”.

Women’s cricket world cup 2022

We welcomed home our national SHEroes on Saturday, 2 April 2022. When you watch, you topple the status quo. Welcome home Momentum Proteas Women. We are incredibly proud of you! To keep up with their progress, stay on #OneMoreFan watch every woman as #SheOwnsHerSuccess.

A woman holding up a Welcome Home banner.

The Momentum gsport Awards

Celebrating women in sport at the 2021 gsport awards

gsport4girls, an online initiative committed to daily coverage of women’s sports to bridge the gap with men’s sports, was launched in August 2006. Since then, the gsport initiative has grown into a movement and the only 24/7 provider of women’s sports news and stories in South Africa.

In 2021, Momentum renewed its sponsorship of the gsport Awards, leading women’s sports news source for the past 16 years. 31 August 2021 marked the 16th annual Momentum gsport awards.

Success champion Momentum Proteas women’s star, Shabnim Ismail, became the first cricketer ever to win the Momentum Athlete of the Year award since the category was introduced in 2007.

Congratulations to all the winners for stopping for nothing, raising the bar and proudly owning your achievements.


Momentum Multiply Titans

Momentum Multiply Titans

We are the proud sponsor of the Momentum Multiply Titans, a cricket team based in Centurion. Since the partnership began at the start of the 2016-17 season, the Titans have gone on to cement their domestic dominance after becoming the first franchise to secure a hat-trick of T20 titles, adding 2 Momentum One-Day Cup trophies and 4-day silverware to their trophy cabinet. The Titans have also represented Momentum on international outings in the United Arab Emirates (Abu Dhabi T20 2018), the Seychelles (annual pre-season tour) and Namibia during their maiden winter tour in June.

This partnership gives Momentum Multiply clients and employees access to a number of benefits, including discounted tickets to all home matches at SuperSport Park.

Cycling sponsorships


We believe health and wellness go hand-in-hand. And when you are healthy, you are able to safeguard your financial future. This is why we’re strongly focused on sporting and physical activities. We are the proud sponsors of 3 Dryland cycling events. Dryland Events’ mission is to create world-class sporting events that expose local and overseas athletes to the unspoiled beauty of our country, while making a real, lasting contribution to the socio-economic upliftment of the areas that host the events.

A group of cyclists pictured with the Momentum logo in the background cycle

Attakwas Extreme

Momentum Medical Scheme Attakwas Extreme, presented by Biogen is South Africa’s premier 1-day mountain bike race. South Africans and their appetite for tough endurance events projected the Attakwas into legendary and cult-like status over the years. This is the race to do if you want to test mind, body, and machine.

Two mountain bike cyclists in rugged terrain cycle past a vast mountainous area on the Merino Monster climb.

Tankwa Trek

Momentum Medical Scheme Tankwa Trek is presented by Biogen. The iconic 4-stage race is one of the first UCI events of the season. With breathtaking trails through the Bokkeveld and winding routes in the Witzenburg area, this race features some of the most unique scenery South Africa has to offer.

Cape Pioneer

Momentum Medical Scheme Cape Pioneer, presented by Biogen also known as the “Race with Soul” plunges its participants into a whirlwind adventure, taking riders from the pulsating singletrack of Saasveld into the heart of the Klein Karoo. Each of the 7 days poses a completely unique challenge.

Latest news


Stay up to date with the latest news on our events, ambassadors and partners.

Momentum gsport events

Momentum gsport awards celebrates overcoming the seemingly impossible
2 September 2021

Momentum gsport Awards end off women’s month by celebrating women’s excellence in sport
27 August 2021

Momentum and gsport renew partnership to promote and acknowledge women’s excellence in SA sport
5 August 2021

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