
The Science of Safety
At Momentum Insure, we strive to offer certainty for what matters most, when it matters most – keeping you and your loved ones safe. To help you be and feel safe, we've got 3 proactive safety pillars to instil a sense of confidence that will enable you on your success journey.
- Personal safety: Protecting you and those you hold dear, wherever you are.
- Road safety: Keeping you and your loved ones safe on the road.
- Safety at home: Keeping your most precious things safe, even when you aren't home.
Safety + Confidence = Success
Cheslin Kolbe knows that getting a partner to defend your wins sets you up for success, whichever way the game goes.

We give you the power to feel safe
Our 24-hour roadside assistance and Momentum Safety Alert free mobile panic button are the secret ingredients in our winning formula.

content series
Safety for Sure

We've partnered with Aki Anastasiou, one of South Africa's leading techsperts, to bring you relatable content that will help you navigate the everyday challenges we all face. Aki will visit some households and businesses to find out how they are coping with load shedding and provide valuable tips and advice to ensure that you and your belongings are safe.
#SafetyIsAScience
We go beyond keeping you and your belongings safe to making you feel safe.
Knowledge is a key component in making us feel safe because it has the power to equip us with the tools we need to navigate life’s challenges from an informed perspective.
Being well-informed and more aware eliminates fear which makes you more confident. This is why we want to make sure you are kept abreast of current industry trends, news events such as the latest scams to watch out for and tangible insights to help empower you to be more confident so that you can live the life you deserve.
We believe that a sense of certainty, when it comes to safety, will convert concern into confidence. Our latest TV ad showcases some of the not-so-scientific DIY home security measures we take to keep safe.

There’s no substitute for the feeling of safety. Cunningly devised safety measures don’t provide real safety. Rather trust in an insurer that takes your personal safety seriously.

As South Africans, we take many not-so-scientific measures to “keep safe”. Choose a more reliable way to upgrade your home safety to keep your most precious things safe.

Along with 5 influencers, we have created a 5-part web series that shows why people who feel safer live a more confident life. It illustrates how Momentum Insure understands human behaviour and creates products that allow you to live a full life without fear holding you back so that you can achieve your goals no matter where you are on your life’s journey. This web series is about helping someone get back to their journey of success without fear and worry. It’s time to let go of fear…let’s go!
Nicole takes a leap!
When you feel safe, it removes the worry and anxiety and gives you the confidence to live your life freely. Influencer Nicole Capper goes to the Soweto towers to conquer her fear of heights.

Thandy let’s momentum take the wheel!
Like a lot of people, Thandy likes to be in control. Watch @thandymatlaila as she puts her trust in the Science of Safety and let’s go of control.

Jessica sleeps easier with momentum by her side
@JessicaNkosi doesn't like to be alone in a big house and hearing things go bump in the night. So, Momentum Insure put her to the test. But she’s not alone in the dark. We’ve got an expert from Momentum Insure, along with a human behaviourist, to help her sleep a little easier.

Mduduzi doesn’t let creepy crawlies bug him
Momentum Insure is getting up close with Mduduzi as he tackles his fear of creepy crawlies. Don’t worry, we’ve got @timothymaurice and @BradleyRDaniels, and one of our Momentum Insure experts to help him.

The rain doesn’t dampen Zamani’s confidence
It’s time for Zamani Mbatha to overcome his fear of driving in the rain. Life can get a little slippery, but with the right advice and the knowledge that you are covered with the right safety solutions from Momentum Insure, you can drive anywhere with confidence.

Let’s get you confident on your journey to success!
Science of Safety is so important as it gives people the confidence they need to continue on their journey. There is no safety until you confront your fear – it’s on the other side where you discover who you are.

Feeling safe is both a reality and a feeling
Human behaviour is seldom rational because people are strongly driven by emotions. Our response to a person, place, or situation is often as much about our emotional state as it is our rational one, sometimes even more so. It’s important for us to acknowledge and understand human behaviour. We’ve learnt that our clients need to feel safe, and only then will their concern convert into confidence.
The Science of Safety is about deep diving into human behaviour, to uncover what converts a state of being into a state of feeling.
*Research shows that more than 70% of South Africans feel unsafe most of the time, and that safety is both a reality and a feeling. As a result, 1 in 4 people suffer from anxiety and depression. Now more than ever, South Africans need a sense of certainty.

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Changing the way South African’s see short-term insurance. Side view of a lady’s eye.
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Feeling safe is both a reality and a feeling
Feeling safe is both a reality and a feeling
Human behaviour is seldom rational because people are strongly driven by emotions. Our response to a person, place, or situation is often as much about our emotional state as it is our rational one, sometimes even more so. It’s important for us to acknowledge and understand human behaviour. We’ve learnt that our clients need to feel safe, and only then will their concern convert into confidence.
The Science of Safety is about deep diving into human behaviour, to uncover what converts a state of being into a state of feeling.
*Research shows that more than 70% of South Africans feel unsafe most of the time, and that safety is both a reality and a feeling. As a result, 1 in 4 people suffer from anxiety and depression. Now more than ever, South Africans need a sense of certainty.
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