A true story of inspiration
Ina Lessing is an entrepreneur who believes in herself and her abilities which she knew would stand her in good stead to become a successful business woman.
Success is about focusing on what you want
Lessing's purposeful mindset prompted her to take her first steps to starting her own jam-making business to provide for her family. Ina’s business was born out of need. With 5 talented children who all wanted to study further, Ina knew that it would take more than just a dream to pay for her children’s education. Success was the only option.
Success means having courage
As a trained Home Economics teacher, she was motivated to turn her jam-making hobby into something more lucrative. Using her skills and inspired by the jam her mother used to make she set out to make sure that her jam not only looks, but tastes like that her mom used to make. She attributes her success to confidence, planning and not being afraid of sometimes taking risks.
Success is full of promise
Watch Ina’s story of inspiration and how she went from cooking 200 bottles of jam a day on two 2-burner gas stoves into a lucrative business that today produces 123 different jam variants and 5 000 bottles of jam cooked per day on sixty gas points by 27 full-time employees.
Celebrating women everywhere who went for it - and turned it into success.